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Digital Skills Masterclass
Digital Skills Masterclass
Our programmes are designed to equip you with essential industry skills, recognised industry qualifications and real life project experience. Chose from our 4 creative pathways:
This course will start in February 2021
Creative Media Production
Create eye catching audio-visual content for TV, film or online streaming. Bring to life that story, music track or creative concept. This is your chance to learn industry production processes and techniques.
Work on a live project, or a brief set by the tutor. Learn how to produce effective Pre production material including:
- Treatments, Production Schedules, Scripts, Storyboards.
- Learn how to budget for your production
- Learn about and how to produce recces and risk assessments for your shoots
- Learn camera and production techniques including composition and the selection of shot frame.
- Learn how to use filming tools using cameras and apps.
- Learn the Post-production process using Premiere pro and other editing programmes
- Learn about and how to use audio and visual transitions
- Learn how to link audio to visuals to enhance meaning within the narrative of your storyline
- Learn a range of production techniques to support your media career.
Duration – 6 weeks
Course Delivery – 100% online learning with 2 live weekly webinar sessions with your tutor, independent work also included.
Digital Marketing Fundamentals
Marketing is a key stratagem used by business to connect with their customers and grow their business. Increasingly Digital Marketing is the growth area for businesses marketing needs. Join our introductory and learn the core skills needed to work in the rapidly expanding digital marketing industry.
Work on a live project to market a client’s product, your own business ideas or creative talents using the core fundamentals of digital marketing
Learn about:
- The importance of brand within marketing
- How to target your desired audience and audit your competitors using online tools and SWOT analysis
- The steps to create a successful marketing campaign utilizing the 7Ps, Customer lifecycle and inbound methodology
- The fundamentals of SEO and how businesses can improve visibility on Search engines
- How to design marketing content using tools like Canva, mailchimp, bannersnack and more
- Develop a social content marketing strategy to generate awareness and engagement.
- How to create your own email campaigns, design and automation
- The principles of paid advertising and demos showcasing the Google Ads platform
- Learn a range of digital marketing tools to support your marketing career.
Duration – 6 weeks
Course Delivery – 100% online learning with 2 live weekly webinar sessions with your tutor, independent work also included.
Web Design Fundamentals
Learn the process and techniques for designing and building your very own website. You will begin producing an online CV and then progress to designing and building your own website to promote yourself and your creative talents in our increasingly online digital world.
- Learn how to embed your social media content into your websiteDesign and build your own website
- Work on a live project to create a website
- Produce your own online CV
- Learn about and apply design theory and principles for websites
- Learn about brand identity and how to design outlines for your website
- Learn how to use the Figma interface design tool to create a mockup of your website
- Learn how to use Webflow development software
- Learn how your website can be used to promote you and your work to further your career
Duration – 6 weeks
Course Delivery – 100% online learning with 2 live weekly webinar sessions with your tutor, independent work also included.
Content Creation for Social Media
Create dynamic and engaging video content for your social media feed, optimizing your ability to promote yourself or your business idea on Instagram, Facebook, Linkedin and other social network platforms.
- Work on a live project to produce a creative video for a media campaign on social media
- Learn how to engage the attention of your target audience with clean images and an exciting start to your narrative
- Learn about Stories and Newsfeeds and how best to light, shoot and edit your video to meet the needs of both social media formats.
- Learn how to create effective and scroll stopping thumbnails.
- Learn After Effects and other relevant editing programmes and apps – including Crello and Lumen5
- Learn how to create eye catching VFX Graphics
- Learn the essential VFX arts of composition, colour correction and roto-scoping to create stunning imagery
- Learn a range of content creation skills to support your media career.
Duration – 6 weeks
Course Delivery – 100% online learning with 2 live weekly webinar sessions with your tutor, independent work also included.
Entry Requirements
19+ (19 before the 31 August 2020)
97
Vocational success rate for Academy learners
74
of BCE Level 3 learners progress to University
88
of BCE apprentices progress into careers in London’s creative economy
”Matt has been a visiting lecturer at AUB (Arts University Bournemouth) teaching two courses: Social Media for Business & An Introduction to Digital Marketing. He thoroughly enjoyed his time teaching such a diverse class new skills and marketing know-how, and seeing how they went on to succeed with their careers.
Matt is now operating his own marketing consultancy and training alongside running his agency (https://aurorademand.com) and technology publication (https://tbtech.co). Matt has been in the creative and marketing industry for over 10 years starting off as a freelance web designer and content creator, then to forming his own digital agency which now operates worldwide, and has worked with some big names like Cadbury’s, Dell, HPE and more.
MattDigital Matketing Tutor
Achievements and awards:
- Finalist for young entrepreneur of the year award 2018 (FSB South West)
- Regional winners of scale-up business of the year award 2018 (FSB South West – Aurora Demand (previously Ascesis Media)
