Vacancy Title: West Coast Trains Ltd
Vacancy Type: Full-Time
Salary: £17,000 PA
Duration: 15 Months
Start Date: ASAP
Virgin Trains is committed to delivering a high speed, high frequency service, offering shorter journey times, more comfortable travel and excellent customer service. Customers consistently rate Virgin Trains as one of the top long-distance rail franchise operators in the National Rail Passenger Survey (NRPS) commissioned by industry watchdog, Transport Focus.
The West Coast route has a proud record of challenging the status quo – from introducing tilting Pendolino trains, to a pioneering automated delay repay scheme and becoming the first franchised rail operator to offer m-Tickets for all ticket types.
The Colleague Communication and Engagement function is tasked with expanding and maintaining a communicative, collaborative, engaged Virgin Trains internal audience through the provision of best-in-class communications interventions.
Our business is customer-driven and everything we do is in support of creating the ideal customer experience. We have 3,500 colleagues, most of whom work in front line roles without access to offices, team spaces and technology. This is our core audience and our IC strategy is biased towards engaging them in our business strategy, in line with our Virgin values. While face to face communication remains our gold standard, our digital channels require management by IC professionals who know how to get the most from them.
The Internal Communications Apprentice reports directly to the Internal Communications Content Manager, and is focussed on supporting the Colleague Communication and Engagement Team to ensure Virgin Trains colleagues are well-informed about company news and wider Virgin initiatives using creative, engaging interventions. Their key role is the maintenance and measurement of our world-class digital internal comms channels.
The ideal candidate is creative by nature, excellent at building relationships, and highly effective with planning and delivery.
- Day-to-day community management of our internal enterprise social network
- Drafting and preparation of internal comms collateral as per the needs of the business
- Compiling measurement dashboards for our digital channels
- Engaging with internal stakeholders to support the planning and measurement of IC campaigns aligned to the
- Virgin Trains strategy and values
- Identifying opportunities to tailor and target communications in the most meaningful and relevant way for both office and front line audiences Identifying great stories from within the business, and to plan these appropriately into our channels
- Producing excellent copy when required – especially articulating complex business or operations messaging into the Virgin tone of voice
