Vacancy title: Inside Digital – Digital Marketer

Vacancy type: Full-time

Salary: £10,000 PA

Duration: 15 Months

Start date: ASAP

Inside Digital is a full service, digital agency built for driving business outcomes via engaging & creative media content.

Our clients rely on us to supply them talented social media & digital content apprentices, per project, event or campaign. All apprentices are employed & mentored by Inside Digital and you will be working within a team of other liked minded apprentices at our offices in Romford, Essex.

We give our clients the time to focus on their businesses while we manage their social media and digital marketing output all with mentored creative & inspiring apprentices.

Overview: Use online and social media platforms to design, build and implement campaigns and drive customer sales. The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. You will typically be working as part of a team, in which you will have responsibility for specific elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions.

You will report to a senior creative director / mentor and would be expected to learn

  1. written communication
  2. research skills
  3. an understanding of modern technologies
  4. customer service
  5. how to analyse and solve problems
  6. building and delivering digital marketing campaigns
  7. search marketing, search engine optimisation, and email marketing
  8. website analytics

Typical job roles this apprenticeship can lead to is:

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Technical Knowledge and Understanding

  1. Understands the principles of coding
  2. Understands and can apply basic marketing principles
  3. Understands and can apply the customer lifecycle
  4. Understands the role of customer relationship marketing
  5. Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  6. Understands the main components of Digital and Social Media Strategies
  7. Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
  8. Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  9. Understands and responds to the business environment and business issues related to digital marketing and customer needs
  10. Understands and follows digital etiquette
  11. Understands how digital platforms integrate in to the working environment
  12. Understands and follows the required security levels necessary to protect data across digital and social media platforms Underpinning Skills, Attitudes and Behaviours
  13. Logical and creative thinking skills
  14. Analytical and problem solving skills
  15. Ability to work independently and to take responsibility
  16. Can use own initiative
  17. A thorough and organised approach
  18. Ability to work with a range of internal and external people
  19. Ability to communicate effectively in a variety of situations
  20. Maintain productive, professional and secure working environment